In contrast to the aforementioned advantages, there are unclarified legal questions in data protection law and copyright law that may have a deterrent effect on applying collaboratively created videos.
Likewise, possibilities for implementation into business processes as well as the involved economic success factors and viable business models still have to be validated.
In this project, a specialization of the preliminary work in the areas of internal and external knowledge management will take place. The associated feasibility of implementing a multimedia-based, collaborative knowledge management system is to be validated with regard technical, organisational, economic and legal matters.
It is precisely this field of unresolved tension we find ourselves in when aiming at rendering multimedia-based, personalised and contextualised knowledge transfer possible for small and medium sized enterprises (SME), and still in a cost-effective way an in conformity with the law.
In order to assure the success of the project, it is imperative to embed the software into the everyday working life of the staff.
Each and every member of the staff should try to enliven and live collaboration via this tool, irrespective of local, temporal, verbal or subject-specific disparities.
The picture series above shows the primary use case of the planned undertaking:
The primary use case of the proposed project is located within a company centred context.
The multimedia-based knowledge management system supports the members of staff by giving audio-visual instructions concerning their current work procedures. Tool-guided error analysis lead to rapid identification and troubleshooting of malfunctions
The picture series above also shows that the system is especially suited for companies that maintains a large network of branches or service network.Knowledge transfer to external locations is facilitated by multimedia-based knowledge data bases. Video upload and annotation functions open up a feedback channel for problems that may occur in the branch offices.
In the business-to-business segment, the knowledge database can be made available to other companies, e.g. service partners or processing customers.
Based on these considerations, the potential of the other two scenarios yet needs clarification:
The multimedia-based system can also be used for knowledgetransfertotheconsumer. As an interactive operatoring guide, the companies’ technical instruction videos can be used to provide a knowledge database to their customers.
In contrast to validation scenario 1, different options to collaborate and another legal environment (mainly considering the topics protection of copyright, data and consumer as well as warranty matters) are at hand. Whereas there are plenty of ways to influence internal processes, most of them are lost targeting consumers. Furthermore a higher quality standard are to be imposed to the multimedia-based knowledge database, as both knowledge and the company’s image are transferred.
Taking into account non-institutional relationships between consumer and producer is and establishing distribution mechanisms such as web portals, the potential of a video platform for instructional videos is revealed. Such a portal for specific purposes can be compared with entertainment-focused video portals like YouTube.
A approach for exploitation of such platforms might be a marketplace for instruction videos. Compared to scenarios 1 and 2, a different conditional framework has to be considered. Therefore the potential of the approach has to be validated for these circumstances as well.